Launching a new brand has its ups and downs for sure, especially in the middle of a global pandemic but the ups far out weigh the downs. Or so we keep telling ourselves.
Talking of the ups, one of them and there are many, is to see our product come to life and being shot on location in our home city, Leeds.
It made sense to shoot the collection on the streets of Leeds which is where the brand was conceived and where Al and I live and work from, which makes the perfect backdrop to the beginning of our story.
Shooting on location, in Holbeck, Leeds.